
Celebrating Juneteenth
Written by
True Staff
Photographed by
Jay Will & Bryan Berry
We teamed up with the Still Rising Team for their annual Leimert Park Juneteenth Festival, a Black arts and culture community driven festival celebrating the emancipation proclamation in historic Leimert Park Village—one of the biggest Juneteenth celebrations in the country.
We loved seeing you IRL and virtually at this year’s event. So many of you stopped by our pop-up to meet our True Creators and experience our co-branded products, including a capsule collection with Devin Mercadel, True Religion x AG Club t-shirts, our limited-edition festival tee, and Blu Boy’s new book BluPrints.
We sponsored two basketball teams, a performance from hip-hop duo AG Club, and a visit from the National Pan-Hellenic Council of USC Step Team. The celebration, conversation, and turn out was uplifting and inspiring—and we were honored to be a part of it.
Juneteenth Festival Tee
Missed the event? Our limited edition festival tee is now available online. 15% of sales will be donated to South Los Angeles' Still Rising Corporation
Designer Devin Mercadel
Devin set out to create wearable art with history and culture at its heart. Check out the custom applique and screen printed details on the Bobby Super T Jean he designed for the event.