Mar 21, 2025
Hot Off The Press: Celebrating Own Your True in NYC
Written by
True Staff
Brand
Own Your True is officially a coast-to-coast movement. Earlier this month, we set the stage for a season of bold moves and fresh energy at our Spring Press Event in New York City. The event wasn’t just an event though—it was a you-had-to-be-there type function celebrating the success of the Own Your True platform.
From the start of the night, self-expression took center stage. The style was unmatched, the confidence undeniable. With over 40 editors, Team True, and partners from across the city, it felt like the whole city showed up and showed out.
Our Spring star Anitta popped in with a surprise appearance, setting the tempo with inspiring conversations around style and confidence.
“When I saw what the campaign was about, I was like, Wow, this is destiny. I really loved it, because it has everything to do with what I'm talking about in the doc. It was exactly the message I was about to give.”- Anitta in L’OFFICIEL
DJ Millhouse also did his thing, spinning the mood for the night with a curation of vibes and tunes. From musical horoscopes and signature cocktails, to personalized aura readings, every detail reflected the energy of a season built on confidence and individuality.
Spring is in full swing as the movement continues. Explore the collection and get your vibe right all
season long when you join in and Own Your True.
Own Your True