Anitta smiling in a white tank top, wearing True Religion cut denim shorts and white knee-high boots, posing against a light background.. Woman in a white True Religion tank top and very short, frayed denim shorts, shown from behind, highlighting the brand’s signature pocket stitching against a light-colored backdrop.
Feb 06, 2025

Live in Confidence & Own Your True with Anitta

Written by
True Staff
Brand

Own Your True is not your average Spring campaign—it’s a movement that invites people to live in confidence, totally unfiltered and unapologetic. The spring campaign welcomes the arrivals of new staple pieces, but also dares you to live in confidence and kick ASS all season long in True Religion. Are you up to the challenge?

Anitta wearing a black mesh True Religion crop top and distressed denim jeans, posing with one hand resting on her forehead against a light background.

Own Your True celebrates the power of owning your authenticity, because that’s how it all began for True Religion. We set our own path by revolutionizing denim with our iconic exaggerated stitch. We disrupted the industry by creating denim that is instantly recognizable – making those who wear them impossible to ignore. Our clothing a symbol of individuality and confidence.

'When You Know Who You Are, Nothing Can Stop You.'

- Anitta

Anitta wearing a white True Religion tank top with a red lips graphic, paired with distressed denim shorts and white cowboy boots, smiling playfully against a light-colored backdrop.

To kick off our star-studded spring, we partnered with Brazilian artist and global icon, Anitta. Anitta embodies everything this campaign stands for. As the first solo Latin artist to top Spotify’s global charts, she’s broken boundaries and rewritten the rules of success.

‘If I didn’t love myself, then nobody else would.’

Her Brazilian funk beats aren’t just music, they’re a movement. Her journey is one of self-expression, fearlessly doing what hasn’t been done before, and empowering others to do the same.

Anitta wearing a black mesh True Religion crop top and distressed wide-leg denim jeans with metallic button details, crouching stylishly in clear high heels against a light-colored backdrop. Woman wearing a black mesh True Religion crop top with a large number '2' on the back, paired with distressed gray denim jeans featuring signature True Religion stitching and metallic belt details, posing with her back slightly turned against a light-colored backdrop.

‘That’s the biggest religion for me. Walk your path and Own Your True.’

Own Your True is a powerful reminder: You know who you are—and True Religion is here to help you confidently express the real you because an authentic you, is YOU in TRUE.

Anitta reclining in a black mesh True Religion crop top and distressed wide-leg denim jeans, wearing oversized black sunglasses and silver jewelry, posing against a light-colored backdrop.

Own Your True is a movement, and we’re just getting started. Stay tuned for more surprises from your favorite artists all season long.

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