Authenticity is His Religion: YG is Ownin’ His True

Own Your True is a missive to authenticity–to being real and unfiltered. We couldn’t think of a better role model who embodies that than legend and rapper, YG. His magnetic energy, West Coast influence, and fearless self-expression make him a natural fit for a movement that celebrates originality.

Since day one, YG’s unapologetic West Coast energy and G-funk influences have resonated deeply with True Religion’s LA roots. His fearless approach to self-expression—whether it’s rocking bold fits or repping his affiliations—mirrors our commitment to staying true to who we are.

“Authenticity, you know that’s my religion, and True Religion is more than a brand. It’s about staying true to who you are, while chasing who you becomin’.” - YG

YG has established a reputation by carrying the torch for the region's unique sound and lifestyle—raw, unapologetic, and effortlessly cool. His influence extends far beyond music, shaping streetwear trends and setting the tone for a new generation of hip-hop fans.

“I’ll always be that rapper from the streets, that unapologetic west coast energy, you know that’s my DNA. But now, my focus is on building a new world.” - YG

From his bold style to his impact on music and streetwear, YG represents the essence of staying true—just like True Religion. This partnership isn’t just about fashion; it’s a cultural moment that amplifies the voice of LA, a city that defines us both.

“I am who I am, and I’m ownin’ my True.” - YG

Own Your True is a movement, and we’re just getting started. Stay tuned for more surprises from your favorite artists all season long.