NOW OPEN: JERSEY CITY

We never doubted you, New Jersey, but D*MN, we didn’t expect you to go that hard.

On July 11th, True Religion officially opened its doors at Newport Centre in Jersey City, and let’s just say, we made some noise. From the moment the gates rolled up, the vibe was undeniable.

Located across from the Newport Path Station, the store is an easy-access style haven for New York City residents as well. Inside, the space was decked out with our latest drops, fan-favorite picks, and the denim fits that put us on the map.

Team True’s very own, Jay Mula pulled through to celebrate with us, and really get the party started. We let Jay take over our Instagram for the day so our True fam could get an exclusive BTS look at all the action going down in Jersey. On the ground, Jay went full host mode, chatting it up with shoppers, spotlighting their top picks, and offering up his own styling tips. Peep his jeans that just dropped.

The best part? This is just the beginning.

We’re not just opening stores, we’re building a movement. One that brings that True energy to your city, your crew, and your closet. If you missed us in Jersey, don’t fret, we’ve got some big (BIG) things coming.

So stay tapped in and make sure you're part of the fam by joining True Rewards for more exclusive perks, and first dibs on upcoming drops and events.

In-store or online, however you shop, make it bold. Make it yours. Own Your True.