Nov 18, 2024
Hottie in the Press
Written by
True Staff
Brand
In October, we launched our holiday campaign, Where Holiday Wishes Come True starring Megan Thee Stallion, with a guest appearance from Hunxho, and the people won’t stop talking about it. From People Magazine to WWD, see why our holiday campaign with Megan Thee Stallion is this season’s hottest news.
Megan Thee Stallion in True Religion’s Holiday Campaign
What we love about our partnerships is that for many of the artists we work with, it’s a full-circle type thing. As Megan mentions here in WWD, she’s been a fan since she was a kid. This reinforces our motto to collaborate with real fans of the brand, which allows us to maintain our authority and authenticity in the music and apparel space.
“Working with True Religion is such a full-circle moment.”
People Magazine’s Hottest Fashion Launches of 2024
We made it to the top of the list of People’s Hottest Fashion Launches, and we were in good company. See what Megan Thee Stallion told the publication about her partnership with us:
“I’ve been a fan of the brand since I was a kid, so it’s really exciting to star in this campaign and bring in the Hot Girl Holidays in a special way.”
‘Hot Girl Holidays’: Megan Thee Stallion Heats Up True Religion’s Holiday Campaign
Billboard Magazine highlights both our holiday campaign with Megan Thee Stallion as well as her charity, the Pete & Thomas Foundation. We look forward to hosting a community-driven holiday gift giveaway for those in need with her team later this year.
“Hot Girl Holidays’ are here! Megan Thee Stallion is bringing the heat to True Religion’s 2024 holiday campaign.”
Ready to see what all the hype is about? Head to The Holiday Shop to make your holiday wishes come true.