

ARRIVED: DESTINATION SUMMER
Written by
True Staff
The time has finally come to soak up the sun—and the styles—we’ve been waiting to wear all year. Bring on the longer nights, shorter shorts, and that carefree energy only summer can bring. This season, we’re not just dropping a collection—we’re delivering a whole state of mind.
Call it a vibe, call it a lifestyle, call it your official permission to Own Your True. Introducing: Destination Summer.
From beach days to late nights and everything in between, this collection is bold, effortlessly cool, and always in season. Think statement-making denim, easy breezy basics, and vintage-inspired favorites that bring the attitude.
This year, we pulled heavy inspiration from our California roots to create a collection that’s just as laid-back as it is loud. This drop is all about embodying the ultimate beachside vibe—easy, effortless, and full of our classic True edge. From activewear to outerwear, achieve the ultimate summer glow-up with a color palette that pops in all the right places.
When it comes to denim, we’ve got new stitches, fresh silhouettes, and that same standout feel you know and love. Feeling like turning up the heat? Our all-new Spicy Shorts are almost too hot to handle. For the guys, we leaned into our heritage details and Buddha roots while staying true to our infamous baggy fits.
Whatever your plans, make sure your looks are on lock. Shop the hottest styles of the season before they’re gone. Where’s your True taking you this summer?