Back to the Desert for Buddhafest

When the desert calls, True Religion pulls up. This year, we headed back to desert for BuddhaFest 2.0—our exclusive, invite-only festival kick-off event.

To create the ultimate desert destination, we rented out a private estate and built an on-site, IRL shopping experience where guests hand-picked their weekend looks and got first dibs on our just-dropped Ford collab. We even had a custom-made, True’d-out Ford Mustang for those inevitable photo ops and hot rod inspo.

For those lounging poolside, we had beats bumping by DJ Mondae, HAMOODIE, By Aadrian, DJ Shai, and Asia Shabazz, and custom drinks featuring Megan Thee Stallion’s new tequila brand, Chicas Divertidas. Come nighttime, we hosted a private concert by hip-hop legend, Too $hort, with a special appearance from our Own Your True campaign star, YG.

Our community really turned tf up at BuddhaFest—serving looks and setting the vibe. The theme of the weekend: HOT. Hence the flowing spicy margs and even spicier shorts—a must-have for festival season. Learn how to style the seasons top-trending short from True’s finest.

If you weren’t there, here’s what else you missed—and why you’ll want to be on the list next year.