NOTICE AT COLLECTION
As part of our business, we may collect the following types of personal information about you, as summarized below.
Last updated May 23rd, 2023
| Personal Information We Collect | Why We Collect It |
|---|---|
| Identifiers and contact information such as a real name, alias, postal address, Internet Protocol address, email address, and account name. | To facilitate and process purchases, monitor use of the Sites, manage our business and customer relationships, prevent fraud, and for marketing purposes. |
| Categories of personal information described in subdivision (e) of Section 1798.80 (e.g., name, physical characteristics, telephone number, credit card number, debit card number, or any other financial information). | To facilitate and process purchases, monitor use of the Sites, manage our business and customer relationships, prevent fraud, and for marketing purposes. |
| Characteristics of protected classifications under California or federal law (e.g., age, gender). | To provide our products, data analysis and market research, for marketing purposes, and for legal compliance. |
| Commercial information, including records of personal property; products or services purchased, obtained, or considered; or other purchasing or consuming histories or tendencies. | To provide our products, process payments, manage our business (e.g., accounting purposes), data analysis, pricing, fraud prevention, for marketing purposes, and for legal compliance. |
| Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an Internet website, application, or advertisement. | To provide our products, data analysis, pricing, and for marketing purposes. |
| Geolocation data. | To provide our products, inform consumers of the closest store, data analysis, fraud prevention, marketing purposes, and for legal compliance. |
| Audio, electronic, visual, thermal, olfactory, or similar information. | Theft prevention and customer service oversight and improvement. |
| Inferences drawn from any of the information identified in this chart to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. | Customer relationship management, data analysis, and for marketing purposes. |
Although we do not sell personal information for monetary consideration, some of our use and/or disclosure of your identifiers and contact information, commercial information, Internet or other electronic network activity information, and inferences drawn from such information, to marketing partners and analytics providers for targeted advertising purposes could be considered a “selling” or “sharing” under California law, referred to as “targeted advertising” in some other states. Residents of the U.K., California, Colorado, Connecticut, Utah, and/or Virginia may opt-out of our use of their personal information for targeted advertising purposes (“opt-out of selling/sharing”) by clicking:
We retain personal information for as long as needed or permitted for the purpose(s) for which we obtained it, and as consistent with applicable law. The criteria used to determine our retention periods include:
- How long the personal information is needed to provide our products and operate our business;
- The type of personal information collected;
- How recently you made a purchase from us;
- Whether you have an account with us;
- Whether we are legally or contractually required to maintain your information for a certain period of time; and
- Other legal considerations (e.g., statutes of limitations).
You can view our full privacy policy at https://www.truereligion.com/privacy-policy.html.