ICONS 2025 FT. GLORILLA & DUKE DENNIS

ICONS 2025 Has Arrived: GloRilla, Duke Dennis and The Drop That Drives the Culture Forward

This season, True Religion goes full speed ahead with the launch of the ICONS 2025 Collection—an unapologetic collision of past, present, and next. Fronted by two of the most magnetic forces shaping culture today—GloRilla and Duke Dennis—this year’s drop isn't just about fashion. It’s about making your mark. Taking the mic. Driving the moment. And showing up exactly as you are.

GloRilla Owns the Main Stage

No one’s doing it like Glo. She’s not just topping charts—she’s shifting culture. From her sold-out Glorious Tour to the viral soundbites that flood your feed, her presence is loud, clear, and completely unfiltered. Her voice is bold, her energy unmatched, and her message stays the same: It’s not about chasing hits—it’s about staying true to who you are. That kind of realness? It’s stitched into every piece of the ICONS collection.

You see it in the sexy tops that command attention, the denim dresses that don’t back down, and the varsity jackets made for main-character energy. From center stage to center frame, Glo always shows up with confidence. The ICONS collection doesn’t just speak to her style. It backs her story. SHOP WOMEN’S ICONS →

Duke Dennis Owns the Stream

He’s got game on every screen. Duke’s not just a streamer—he’s a cultural force. From livestreams to viral moments, his influence hits different. Fast wit, signature confidence, and the kind of rizz you can’t fake.

The ICONS Collection is Duke’s uniform for impact. He wears it all: statement baggy jeans that speak loud, active sets made to flex, and varsity jackets that run the team. Every piece is built for presence. SHOP MEN’S ICONS →

The Fits? Legendary.

From experimental denim washes, treatments, and tints to luxe active sets with fresh spins on throwback graphics, this collection is designed to turn heads. It’s confidence you can wear—with True versatility that mixes and matches on your terms. Varsity jackets and preppy sweaters serve letterman-cool energy, while women's baby tees, denim dresses, tops, and matching sets go casual-meets-club-coded. They’re dressed for the best and down for whatever.

Our legacy lives in every thread of this collection, fused with a right-now sensibility. It’s about what it really means to be iconic—starpower and influence, longevity and respect, quality and authenticity. It’s REAL. CONFIDENT. BOLD.

Each piece channels the DNA of True Religion—signature stitches, standout iconography, bold design details, and unmistakable attitude.

Because individuality is the most iconic thing of all. Wearing this collection means OWNING YOUR TRUE.

Driving the “Own Your True” Storyline Forward

This campaign isn’t just a look—it celebrates a lifestyle. GloRilla and Duke Dennis may move in different lanes, but their message hits the same: be bold, stay authentic, and never apologize for OWNING YOUR TRUE. Because at the end of the day, it’s not just fashion. It’s about how you show up.

Our ICONS 2025 campaign is a reminder that individuality is the real status symbol—and the road is yours to drive. Take the wheel, baddies!